Towns across Warwickshire are celebrating after
successfully obtaining county council funding for schemes
aimed at getting more people back into the high street.
Warwickshire County Council’s successful Operation Footfall
scheme has also announced an extra £100,000 funding pot to
help town centre business initiatives.
Operation Footfall was launched in February as a key part
of the county council’s Going for Growth agenda, and it
aims to provide funding and support for town centre
business groups to lead on and develop projects which
encourage more people to shop and eat in the Warwickshire’s
A further round of grants have been awarded today to the
following projects: Nuneaton and Bedworth Citizens Advice
Bureau, £5,000 for a community newspaper; Love Coleshill,
Victorian Week and Small Business Saturday £7,750; Visit
Alcester new events programme £7,350; Love Leamington, a
month-long visitor programme during quieter months £8,550;
and ‘How To Create Your Own Footfall’, a training programme
for independent retailers in Rugby £8,000.
Deputy Leader of Warwickshire County Council Cllr Alan
Cockburn said: “We are pleased to announce that we have
earmarked an additional £100,000 for Operation Footfall to
continue our work in helping the local economy through
“The project has been a countywide success and we have been
astounded at the positive response of the business groups
and their creative proposals to increases footfall in town
“As well as supporting many thousands of jobs, town centres
are also important hubs for our communities and we will do
what we can to support their continued viability. We look
forward to seeing even more town centre successes when
these new schemes come to fruition.”
Operation Footfall is open to business community groups –
large and small - to apply for grants to deliver a diverse
range of initiatives to encourage footfall.
Groups can continue to bid for some of the £500,000 pot,
with the next deadline on September 1. More information can
be found at www.warwickshire.gov.uk/operationfootfall or
follow the news on Twitter @OpFootfall
Other high profile Going for Growth projects being driven
by the county council include apprenticeship programmes,
small business loans and superfast broadband.