Beating the Germans at their own game

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A Rugby freight company has lived up to its name after impressing its German partners with its efficiency.

Last October, Exact Logistics, based on the Dunchurch Trading Estate in London Road, Rugby, linked up with German transport system CTL which is owned by 120 individual transport firms who join forces to deliver and collect pallets across Germany and Europe.

And Exact Logistics achieved a rare 100 per cent service performance in June for on-time delivery and collections.

Adam Shuter, managing director of Exact Logistics, said: “This gives our customers real confidence in our service quality.

“We have achieved this performance through careful attention to detail, by checking all delivery or collection information and by providing the maximum amount of information to our delivery partners to nip any potential problems in the bud before they leave our depot.

“We have invested in our own software system to assist us and applied our skills built up in UK distribution to the international market to make sure everything is correct before the pallets leave for their destination.

“It is satisfying to know that when we delivered our CTL partner’s goods in June we got it right 100 per cent of the time.

“It is pretty exceptional to not make a single mistake.”

And the Rugby company is stepping up its overseas marketing after launching a new German website and starting a quarterly newsletter.

It has been working with a company in Henley-in-Arden after finding out about its translation services at a UK Trade & Investment seminar organised by the Coventry and Warwickshire Chamber of Commerce.

Sales and marketing director Karen Shuter said: “While we want to maintain our British identity, we recognise that it is important to communicate with our customers in their language.”