Imagination and creativity shall get their reward

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THINKING ‘outside the box’ may have become something of a business cliche - but this year’s Rugby Business Awards will honour companies that try something different.

If you or your business has thought of, and implemented, an idea, strategy, system or any other type of successful innovation then enter the Rugby Business Awards and see what our judges make of it.

This year’ s awards bash will be taking place Friday, June 10, at Dunchurch Park Hotel – where we will be banishing away the doom and gloom of the recent recession by celebrating the hard work and success shared by local businesses. Special guests at the event include master of ceremonies and top-drawer comedian Ian Richards and former world heavyweight boxing champion Frank Bruno.

Innovation can mean many things. It can cover a service, a product or a process that can be internal or external to your company. It can involve a huge change or a small one that has had a big impact.

The dictionary definition of innovate is “to invent or begin to apply” and the definition of innovation is “something newly introduced, such as a new method or service” - that should give you an indication of what we are looking for. Your innovation does not have to be earth-shattering and it need not have cost a lot of money to implement - the most innovative solutions are often achieved at the lowest cost. But it should be something new that has really made a difference, either to your organisation, the people within it, or to your customers.

We are also including diversification as innovation. In these troubled times many businesses are having to diversify in order to survive. For an entry pack, tickets or for more information, please call Ginny Hunter on (01788) 539990 or email ginny.hunter@rugbyadvertiser.co.uk. Tickets cost £35 plus VAT and include a three-course dinner, drinks and entertainment. Entering the awards is free.