A NEW ‘Made in England’ range of stainless steel kitchen preparing, storing and serving equipment is to be launched at the Hospitality 2011 exhibition at the NEC Birmingham.
The range is fabricated from high grade stainless steel, sourced in Europe and manufactured in Rugby, by Blue Workshop Ltd, whose director Bill Rothwell is a 25-year veteran of the commercial kitchens sector, targeting hotels, restaurants, pubs, conference centres, nursing homes, golf clubs, chip shops and garden centres.
Mr Rothwell: “In fact I am targeting anywhere that requires stainless steel equipment to which there isn’t a 13 amp plug attached.
“We’re even looking at butchers and bakers.”
Blue Workshop provides a one-stop service, beginning with kitchen layout, design, and environmental advice, through to the customised manufacture of sinks, worktops, racks, shelving, hand basins and cupboards.
Mr Rothwell, who aims to fill a quality niche that he believes has been revealed by the growing number of cheap imports, said: “Anything you might find in a commercial kitchen, we can supply.
“Others can chase prices down if they like. There’s no future in that and we’re not attempting to compete with the kind of equipment churned out by low-wage workers from the far side of the world.”
He added: “We’re competing mainly on quality and specialist features – using high grade stainless steel from a European supplier which is manufactured in Rugby to the highest quality standards.
“That means 1.5 mm steel that you can’t poke your finger through, sinks that drain properly, and no sharp, unfinished edges that might constitute a hazard to staff. When factors like that are taken into consideration we are also very keenly priced.”
The company is using Hospitality 2011 to push the official launch boat out in style. Around 1,000 invitations have already mailed out for potential customers to visit its stand during the exhibition, which runs from January 24-26.
“This is a very important showcase for us,” Mr Rothwell added.