Rugby lad channels his scooter talents and dreams into business venture

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A RISING extreme sports star is set to open a new shop in Rugby selling scooters and accessories.

Scooter riding has joined skateboarding and BMX freestyle as one of the world’s most popular extreme sports. 18-year-old Danny Roberts of Hillmorton is recognised as one of its up-coming stars and is set to open up Supreme Scooters on Saturday March 3. It will sell all the parts and accessories in demand by scooter riders. The shop will be in the area where the Oddspot used to be.

In recognition of his talent Danny has sponsorship deals with Scoot-Mag and scooter company 81 Customs, who supply him with gear and even pay for him to travel across the world to destinations like Los Angeles and Barcelona to show off his skills.

Danny, who also studies television and film production at college, said: “Scooter riding has been slowly growing in popularity over recent years and now you’re likely to see more people on scooters in skate parks than you are skating or on BMXs.

“Also, with the X Games also starting to take an interest it’s only going to get more and more popular.

“Most of the scooters are custom built and as it stands the nearest places people in Rugby can go to get scooter parts and accessories is either Hinckley, Birmingham or Leicester, so hopefully the shop will provide riders in Rugby and elsewhere with what they need.”

To see Danny’s gravity-defying skills and stunts log onto either YouTube or www.scoot-mag.com and search for his videos.

Aftab Gaffar of Rugby First welcomed the news: “It’s always great when a new business comes to Rugby and it proves that the town centre does have a lot to offer people. A business like this could also attract younger shoppers from outside of town which is great news for the local economy.

“The smaller businesses always attract a lot of attention and we do our best to make sure business start-ups like Supreme Scooters get the attention they need to get off to the best start possible.”