UK's newest high street fashion retailer announces it will open new store in Rugby town centre

Pep&Co, which is one of Britain’s newest high street retailers, sells fashion for men, women and children with prices starting from £1 and 95 per cent of items being under £10.

The retailer, which featured in its own ITV1 series, ‘Bargain Shop Wars’ asked the UK public where they wanted to see more stores and Rugby was in the top 400 most requested places.

Pep&Co’s managing director Adrian Mountford said: “I’m tremendously excited to be bringing Pep&Co to Rugby, after the local community campaigned for us to open here.”

The store, which will open in November, will be one of the 35 new stores to open over the next year. Pep&Co are now recruiting local people for nine permanent and four temporary jobs in Rugby.