The birthplace of rugby is to get the European seal of approval as the sport comes home this autumn.
Local MEP Daniel Dalton is to host a formal reception in the European Parliament to mark the Rugby World Cup and promote the town.
He said: “135 years after William Webb Ellis picked up the ball and ran we will celebrating the sport he helped create and the town after which it’s named.
“The town has some fantastic offerings during the tournament through its Enjoy Rugby Festival and I want to do what I can to promote the sport and town to a wider audience across Europe.
“The tournament is expected to attract almost half a million extra visitors to the UK and over two billion to the national economy.
“We all must play our part in putting the town Rugby and its attractions like the William Webb Ellis Museum on the visiting fans itineraries.”
Cllr Michael Stokes, leader of Rugby Borough Council, said: “I would like to thank Daniel for his contribution.
“The world cup is a fantastic opportunity for out town and one we are all planning to make the most of.”