Shoppers can park free of charge at Rugby town centre’s John Barford car park on selected Saturdays before Christmas.
The offer starts on Saturday November 30, with shoppers able to park for nothing after 10am.
Shoppers can also park free of charge at the John Barford on Saturday December 7, Saturday December 14, and Saturday December 21- after 10am.
The borough council has introduced the free parking offer to encourage residents to shop local and support town centre businesses in the run up to Christmas.
Cllr Heather Timms, Rugby Borough Council portfolio holder for economy, development and culture, said: “We hope the free parking offer can deliver a real boost to businesses in the town centre during the festive season.
“Residents who choose to shop local for Christmas can save time, save fuel and save money by taking advantage of the free parking offer.”
The John Barford car park closes at 7pm.