Good news at last as Rugby Lions get TV boost

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Life hasn’t been easy in recent times for Rugby Lions fans, but they will be buoyed this week of news of some national television exposure.

BT Sport has announced that as part of its high-profile coverage of next season’s Barclays Premier and Aviva Premiership Rugby leagues, Rugby Lions are to be profiled in two features aired to accompany rugby matches.

It’s welcome news for the club, which a year ago was told by Rugby Football Union that it would play no part in the league in the 2012–13 season. The club also nearly folded due to outstanding debts and a mass exodus of players.

Jeff Nowill, the recently appointed vice chairman of the club, said: “A few months ago we didn’t even know if the team would continue, so this is great news for everyone at the club and everyone else in Rugby.

“We’re hopeful that BT Sport will film Rugby School, the Webb Ellis Rugby Football Museum and the Close in addition to a profile of the club’s recent history.

“BT are interested in Rugby’s heritage, including the fact that there are only three teams in England allowed to wear all white – Rugby Lions, Rugby School and, of course, England.”

It’s expected to be filmed in September and broadcast later this year. In November, Lions and Rugby School players will also travel down to the television studio’s indoor pitch to do tactical demonstrations with BT Sport’s rugby pundits, including former England captain Lawrence Dallaglio.

Mr Nowill, who is managing director of club sponsors KUKA Robotics UK Limited, added: “This is a great way of boosting both the Lions’ and Rugby’s reputation with rugby fans across the UK, and the lads are so excited to be travelling down to the studio to film.”

The club also hopes BT Sport will boost the club’s shirt auction, to take place later this year, in aid of Children in Need. For the up-coming season, Rugby Lions will be playing in the Midlands 5 West (South) Division.