Hidden treasures could save lives

Keep air ambulance flying

Keep air ambulance flying

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A new campaign to raise funds to keep life-saving air ambulance helicopters flying is targeting people with unwanted valuable items.

People are unwilling to donate items to chrity because they fear they will not be sold for what they are worth, according to air ambulance research

A new campaign to raise funds to keep lifesaving local air ambulance helicopters flying is targeting people with unwanted valuable items.

But the charity which runs the Derbyshire, Leicestershire & Rutland air ambulance is pledging that all items donated to the Hidden Treasures campaign – organised to coincide with national Recycling Week (September 12 - 18) – will be correctly valued and sold to maximise their potential, with all profits going directly to the charity.

Justin Thompso, the charity’s head of recycling, said: “Most people would rather see a life saved than hang on to pieces of jewellery they no longer want, but many are reluctant to give them away for fear that their pre-loved items may be undersold or de-valued.”

He is urging local people to consider donating any hidden treasures that are gathering dust in an old box or at the bottom of a drawer and he guarantees that they will achieve the best price when sold for the charity - which receives no government funding and relies on public support to remain operational.

Items can be sent to the charity free by using the following address: Freepost TAAS. They can also be placed in one of the charity’s 365 secure clothing banks.

Donors are being encouraged to include their contact details so that receipts can be sent to them. The person who gives the most valuable and most unusual items sold during the Hidden Treasures campaign will be rewarded with a VIP air ambulance base visit including lunch and tour of the helicopter.