DEBENHAMS will anchor a retail redevelopment of Elliott’s Field Retail Park in Rugby, it has been announced today (Friday).
The new 5,570m² (60,000ft²) full-line store will offer cosmetics, womenswear, menswear, homeware and a café/restaurant.
Debenhams is the first pre-let for the redevelopment of the retail park and it will be the retailer’s first store in the town.
The new store is also expected to create around 120 full and part time retail jobs for the area.
Emerging proposals for the £18 million retail park extension will create space for 15 new fashion and homeware brands in addition to the refurbishment of the existing units and improvements to the external environment and parking facilities.
Consultation on the emerging designs will take place this winter.
Owners Hammerson purchased the 12,700m² (136,700ft²) retail park in March 2011 and Elliott’s Field is currently 100 per cent let, demonstrating the attraction of convenient retail parks to retail occupiers.
Tom Cochrane, Hammerson development manager said: “Attracting one of the UK’s most successful department stores demonstrates confidence in both our vision for retail in the town and the consumer catchment. Having a full-line Debenhams in Rugby will retain retail spend within Rugby and reduce the spending leakage to other regional destinations.”
Gareth Dougherty at Debenhams said: “We are pleased to have secured a store at Elliott’s Field retail park as we have had a long standing requirement for Rugby for a number of years. This opportunity continues the evolution of this exciting multi-channel format.
Furthermore, Elliott’s Field with its accessibility and road network links allows us to penetrate the wider Warwickshire catchment. We have worked closely with Hammerson to deliver what we both believe will be the evolution of a shopping park into a fully-fledged retail destination.”
Councillor Craig Humphrey, Leader of Rugby Borough Council said “Elliott’s Field is our most established edge of town shopping location and there are no planning restrictions on the types of goods that can be sold there. The retail park was in need of investment and it was good news when Hammerson bought the site last year and committed to redeveloping it. It’s even better news now that Debenhams have been confirmed as the first pre-let.
“For too long residents of Rugby have had to travel elsewhere to shop in the likes of Debenhams, but now it’ll be on their doorsteps. Rugby is the fastest growing town in the West Midlands and I’m delighted that we’ll have the sort of quality retailing that the town deserves.”
Once open, the Debenhams store in Rugby will stock its famous brands including H! by Henry Holland, Principles by Ben de Lisi, J by Jasper Conran, Star by Julien Macdonald and Rocha by John Rocha. Alongside the store’s cosmetics hall which will offer an extensive range of big beauty names such as Lancôme, Estee Lauder, Clarins, Clinique and Benefit.
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