Customers have threatened to boycott a Rugby retail park after being hit by £100 fines following the introduction of new parking restrictions.
Until the middle of February visitors to Junction One could park for unlimited periods. Now they are restricted to four hours free parking.
Staverton couple Bruce and Carol Undy received a penalty notice after driving to Junction One to go to the cinema and have a meal at a restaurant.
“We didn’t know anything about the new rules on parking,” said Mr Undy, a former president of Rugby’s chamber of commerce. “The signs are high up and you only notice them when they are pointed out to you.
“This time limit is crazy. Four hours does not give you enough time to see a film and have something to eat.
“Next time we will not risk coming to Rugby. We will go to Sixfields in Northampton.”
The parking restrictions are enforced using an automatic number plate recognition system.
Declan Quinn’s son, Samuel, was fined after visiting Cineworld and Frankie & Benny’s last month.
Mr Quinn, from Woolscott, said: “We had no idea about the restrictions and some of the people who worked there didn’t seem to either.
“My son used to go to Junction One every week to watch a film and have a meal with his friends. But he won’t be going there any more and nor will I.”
Junction One is managed by Orchard Street Investment Management.
A spokeswoman said the time limit had been introduced with the agreement of all stores on the retail park in order to deter lorry drivers and commuters from parking their vehicles there.
She added: “It was also agreed to install machines in the gymnasium and cinema where people can enter their registration numbers and obtain unlimited parking for that day.”