The owners of The Play Cafe in Rugby are urging parents to ‘use it or lose it’.
Jessica and Scott Nicholls said the business has been losing thousands of pounds over the last couple of months. The family-friendly centre in High Street offers classes for babies, children and adults and private party rooms.
Jessica said: “I’m not a big company and I won’t be able to sustain this for much longer, which is such a shame.
“I have from now until July to try and turn this around, or unfortunately The Play Cafe will be no more.”
She said the cafe doesn’t make a lot of money.
“That’s not what it is about,” added Jessica.
“I feel that if we struggle in silence, we may run the risk of having to close.”
The business launched in the town in 2012 and moved to bigger premises in the High Street in October last year.
She said the support she has received since sharing the news has given her hope.
Jessica added: “I have recently turned the cafe into a social enterprise, which is a non-profit making organisation. I’m currently working with a fantastic team of mums from Brooke School and we are starting an additional needs club at the cafe.”
She said Rugby Borough Council has been supportive and she is currently waiting to hear its decision on how much rate relief the business will receive.
Jessica said: “We have so much on offer - a free play area, a timetable of classes and lots of new sessions including ‘messy play’ and ‘baby den’ along with our very popular birthday party packages.
“From June we are extending our opening hours on set days to 5pm for after school trade and have lots planned for the older children. We have a princess club house opening in June, where children can spend time with our princesses.”
She is working hard to ensure it stays open.
Jessica said: “Thanks to all our supporters – but people need to use us or they will lose us.”