A loyalty card has been launched to encourage more people to shop at Rugby’s independent shops.
The loyalty card, which was officially launched last week, gives the holder exclusive discounts at the participating shops.
The card has come off the back of the Rugby Independents Facebook group, which was created by Jane Mozley in October 2016 and has more than 2,000 members.
Louise Fordham, who owns Essensuals hairdressers, is one of the businesses taking part in the scheme and is one of the driving forces behind the loyalty card.
She said: “This idea came from Jane, and Jane and I both own hair salons and customers often say after ‘Where can I go?’ and the card really came from that idea because we can now point them to what offers they can get and what businesses are there.”
So far 14 businesses have signed up to the card but it is hoped more businesses will want to get involved.
Louise and Dave Hall, owner of Alberts Menswear, have been helping Jane to push out the loyalty card idea forward.
Louise said: “The business owner keeps control over the discount they offer and people can pick a card up from any trader that is taking part.
“For us, we are all really positive about being in Rugby town but there are a lot of negative feelings out there and we feel we have chosen to trade here, so we want to remind people of the good things we have.
“Our bigger aim is to improve the communication between the traders, the council and the BID.”
Jane Mozley, the loyalty card creator, said: “We basically designed the card so that it was run by independents for Rugby people. “We hope the card will encourage rugby people to shop locally and support all independents in the Rugby area.
“We have had a great response from independents with a lot of them taking part. Each week offers and competitions will be posted on the independent page. We have some fabulous offers and discounts available to card holders and this will vary from week to week.
“The card costs a £1 donation which will be donated to a locally- run charity run by volunteers. The charity will change every quarter. This first quarter all donations will be given to Rugby Paw Prints.”
Current businesses taking part in the loyalty card include; Experience Hair Design, Experience Beauty, Essensuals hairdressers, Shadow Games, Alberts Menswear, Cash & Go, Terracotta, Etcetera, Urban Beauty, Klickers Hair Design, Thorntons Cycles, Terracotta Boutique, Beautique Maison and Oh Oh Sew.