Marston’s Pedigree celebrates 60th anniversary and Queen’s Diamond Jubilee by sending its beer to the Crick Boat Show by narrowboat

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A NARROWBOAT has set off today (Monday) loaded with beer on its way to Crick Marina.

To celebrate the 60th anniversary of Marston’s Pedigree and the Queen’s Diamond Jubilee, Marston’s Brewery has sent its famous Marston’s Pedigree beer in traditional wooden barrels by canal to the Crick Boat Show & Waterways Festival, which will take place next weekend (June 2-5).

The beer is being carried by British Waterways’ heritage working boat Swift, a full-length 71ft narrowboat.

It set-off today (Friday) to travel the 74 miles from Burton on Trent to Crick Marina, via the Trent and Mersey, Coventry, North Oxford and Grand Union canals.

Des Gallagher, head of brands marketing for Marston’s Brewery, said: “At the height of brewing in Burton Upon Trent in the 19th century Marston’s brewery was situated at the heart of the transportation network; road, rail and canal being crucial to supply the national and international demand for Burton ales. In the 60th year for our flagship ale, Marston’s Pedigree, it’s wonderful to recreate this traditional method of transportation. In this ever-changing, fast-paced world it should remind loyal Marston’s Pedigree drinker that in the intervening years nothing about the beer has changed at all.”

Peter Johns, Publisher of Waterways World and Show Director, adds: “Sixty years ago, when Queen Elizabeth II came to the throne, the canals were still predominantly used for transporting goods and materials, rather than leisure. In fact, in their heyday, at the height of the Industrial Revolution, canals transported over 30 million tonnes of freight a year, across a network which stretched for 5,000 miles.

“Today, our canals carry relatively little freight but they have become havens for wildlife and are used by millions of people for leisure. And every year, 25,000 people flock to the Crick Boat Show in Northamptonshire to celebrate them.”

The Crick Boat Show, which takes place on The Queen’s Diamond Jubilee Weekend, is organised by Waterways World, in partnership with British Waterways and Crick Marina. The event offers a fantastic day out for all the family with boat trips, live music, children’s entertainment, food and drink, competitions, food demonstrations and over 200 exhibitors - from boat builders, waterway accessories and services to arts, crafts, holidays and gourmet food specialists.

Visitors to the show will be able to enjoy a pint or two of Marston’s Pedigree at the Real Ale Marquee and they can visit ‘Swift’ and other heritage working boats exhibited at the show, to find out more about life on the canals sixty years ago.

The Show is open from 10am till 6pm every day except Tuesday 5 June, when it closes at 5pm. Tickets can be bought in advance, saving up to 25 per cent on gate prices. Entry is free for under 5’s.

For more information visit www.crickboatshow.com, call the ticket hotline 01283 742972 or visit our Facebook page www.facebook.com/crickboatshow