A new clothing brand celebrating rugby football and heritage is being launched just a few metres from where the game originated.
Rugby lover and business owner Oliver Taylor has spent three years developing the concept and designing the first collection of British made clothing. CV22 The Rugby Co opens its flagship store in Rugby on Saturday October 31.
Mr Taylor, whom played for Rugby LIons for many years, said: “I have played, lived and worked in Rugby for most of my life. I love the town and the sport. Back in 2011, I identified a gap in the market for quality, British made garments of the style I wanted.
“Soon after I had the opportunity to show a rugby-playing client of mine The Close at Rugby School. Seeing the way he was moved by the location, history and tradition convinced me that CV22 was relevant and exciting and I had to ‘make it happen’.”
Almost three years ago, Taylor bought the former It’s a Gift store on the corner of Lawrence Sheriff Street and Sheep Street which he has transformed into his base of operations for the brand.
The company now employs five staff which is set to grow while a women’s collection, Truly Madly Rugby, is being developed.
He is starting a ‘wall of ties’ where anyone bringing in their rugby club tie will be given a CV22 tie in exchange. The ties will then be featured in the store.
Pictured are Laura Parkin, Oliver Taylor and Sally Thomson from CV22.