New shop hopes for fragrant future

Simon Ainley, Frankie Frankland and Sue Ainley
Simon Ainley, Frankie Frankland and Sue Ainley

A new business hopes to blossom on Regent Street when it opens for business on Monday December 2.

Garden Gate – Flowers promises fresh, beautiful and individually created flower arrangements for any occasion. The business, employing three people, will be officially opened on Saturday December 7 at 12.30pm.

The new shop will occupying 60 square metres, with plans to expand in 2014 by another 45 square metres. It will be located at 44 Regent Street and sell cut flowers, house plants, dried flowers, cards and gifts. Staff will also offer classes on flower arranging and other subjects, on-site gardening advice and a full garden design and build service with their partner, Simon Venn Garden Designs.

Sue Ainley, one of the Garden Gate owners, says: “Rugby is our home town and the premises and location on Regent Street are perfect for the new business. We are really looking forward to living our dream and spreading the language of flowers to a wider audience. Flowers are an age-old language – helping you to express more fully what you want to say, like ‘Congratulations’, ‘I’m sorry’ or ‘I love you’.” 

“We believe passionately in value for money, in personal service and in using high quality materials. We look forward to welcoming everyone who wants to say something special in a beautiful and personal way.”

Aftab Gaffar, managing director or town centre management company Rugby First, said: “New businesses need all the help they can get, especially in their first few months. Rugby First has been happy to provide PR, marketing and social media support, which will help the business to establish itself in the crucial first few months of trading.”