New store shows town still hungry for supermarkets

Sainsburys Local, Hillmorton Road, staged it's official opening earlier today (Friday).'Pictured: Damien Flynn (Store Manager) & Jenny Mealey (Paramedic).
Sainsburys Local, Hillmorton Road, staged it's official opening earlier today (Friday).'Pictured: Damien Flynn (Store Manager) & Jenny Mealey (Paramedic).
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RUGBY’S newest chain store marked its opening this week by donating hundreds of pounds to charity.

Sainsbury’s Local in Hillmorton Road opened its doors to the pubic for the first time at 9am on Friday.

A crowd of shoppers had gathered outside the mini supermarket for the opening, which was celebrated with a ribbon-cutting and a visit from representatives from the Warwickshire and Northamptonshire Air Ambulance.

The air ambulance is Sainsbury’s chosen charity for the year, with thousands of pounds having already been raised at the main store in Dunchurch Road. To mark the opening of the new store a further £500 was handed over to the charity, which relies solely on donations.

The first customers through the door - a father who was shopping with his daughter - were given a bottle and a bunch of flowers to mark the occasion.

Duty manager Alan Wills said: “The opening went extremely well. With the children off school for half term it was even better.

“All the comments we’ve had from customers have been extremely favourable and much appreciated.

“People here are pleased they won’t need to travel into town any more. This has been quite a success for Sainsbury’s.”

The shop stocks fresh and frozen produce, groceries, beers, wines and spirits and has an in-store bakery.

The store has created 32 new jobs, 30 of which have been filled by people who live in Rugby.

Mr Wills said: “That’s got to be good for employment levels.

“The staff we have recruited are all wonderful and do an excellent job. And they are all from different backgrounds.”

He added: “We are all very pleased to be in the area.”

The new Sainsbury’s store is the latest in a long line of new supermarkets to open in town over the last few years. Asda opened in 2009, followed by two new Tesco Express stores in Bilton and Railway Terrace. Sainsbury’s in Dunchurch Road has expanded and Tesco in Leicester Road is also planning a huge redevelopment.

Morrisons opened in Corporation Street last month and it is thought the supermarket chain is also looking to open a bigger store in Evreux Way.