Organic shop relocates to bigger Rugby town centre premises

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RUGBY’S only dedicated organic and natural foods shop has moved from Railway Terrace into bigger premises in the town centre.

The new Wild and Free shop officially opened for business earlier this month after relocating to Bank Street.

The business on Railway Terrace first opened in August 2003, and as demand for its unique range of products has increased, additional space was required, along with a more prominent town centre location, to accommodate the growth of the business.

Wild and Free specialises in wholefoods and organic fruit and vegetables, as well as catering for vegetarians, vegans and those with special dietary needs.

Steve Prime, Director of Wild and Free Ltd, said: “We are delighted with our new premises and town centre location. Although only open for just over a week now we have seen a larger number of visitors than expected, despite this being a quiet time of year generally, which is very promising. We have been looking to move closer to the centre of town for a while now and the opportunity to move to Bank Street with its independent and great mix of shops was too good to miss.”

Aftab Gaffar, operations director for Rugby First said: “Despite the difficult economic climate, Rugby in comparison to most town centres, is doing well.

Existing and new businesses are continuing to relocate and open in the town centre and the number of vacant shops (6.2%) remains well below the national average (14.3%). Wild and Free is an example of a successful local business that has moved with the times and reflects the needs of the local population in terms of product, service and price and as a result is now harvesting the benefits. If you are interested in setting up a new business in the town centre please get in touch.”