WITH 88 per cent of all property searches believed to start online, global estate agent Fine & Country understands the importance of online marketing.
The company has utilised and adapted the latest technology in the development of its new website, www.fineandcountry.com, revolutionising the way that estate agents present their properties.
The introduction of interactive features and intelligent property search facilities also helps to speed-up the buying process benefitting all involved.
The introduction of short film ‘videoettes’ with simultaneous voiceovers and animated vendor interviews mean that important lifestyle aspects, that are often as important to buyers as the property spec, are highlighted.
This enables buyers to narrow-down their search without physically visiting all properties shortlisted.
Property search results on the new website can also be viewed as a bespoke, page-turning magazine by prospective purchasers or emailed to searchers by agents and printed at home.
All ‘videoettes’ are automatically uploaded to YouTube which dramatically improves Search Engine Optimisation (SEO) and ensures properties promoted through Fine & Country are easily found by the growing numbers of prospective buyers searching on the internet at the top of the page.
On the property page, visitors are presented with a list of properties they may be interested in, similar to their search criteria.
This works in the same way that Amazon recommends other products based on purchases.
Malcolm Lindley, Managing Director of Fine & Country said: “I love the way the new Fine & Country presents property.
“The gallery format is beautiful, the magazine format so switched-on and swish and the ‘videoettes’ just bring the character of the property and its location to life.”
He added: “Now we can truly market, promote and present property properly and professionally on the internet and it’s great for buyers and sellers alike.”