Rugby mum’s donut day to remember son Freddie

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A heartbroken Rugby mum has shed some light on a dark day in memory of her son.

Little Freddie Fox died following a crash on the M6 near Rugby on December 7 2014 when the car he was in veered off the motorway and hit a tree.

Despite the efforts of the medical team at Birmingham Children’s Hospital, 13-month-old Freddie could not be saved and he died from his injuries on December 10.

Last year Freddie’s mum, Charlotte Jolliffe, created ‘donut day’. She said: “December 7 marks the anniversary of Freddie’s accident. I came up with the idea of Donut Day to mark this anniversary as he had not been too well and I let him have a mini doughnut along with his porridge that fateful morning.

“In 2015, we did our first #donutday to try and bring some light into a very dark day for our family and to raise awareness of our charity, Freddie’s Wish.”

Charlotte set up the charity in memory of Freddie to help bereaved families in and around Rugby and to raise money for Birmingham Children’s Hospital, Warwickshire and Northamptonshire Air Ambulance and A Child of Mine.

Freddie’s Wish has now raised more than £50,000, trained more than 100 people in paediatric first aid and had 27 schools in Warwickshire sign up to their bereavement awareness elearning.

Last year’s donut day saw 50 people sharing photos of them tucking into donuts and this year even more people took part. Charlotte said: “This year we were taken aback with more than 200 people taking part as far as South Africa and the USA. Some people even took the opportunity to kindly raise funds for us on the day too.

“We are hoping to make this an annual event and hope in 2017, #donutday will become even more widespread.

“Thank you to everyone who took part, it helped to make a really difficult day that little bit better.

“It made me immensely proud to be Freddie’s mummy.”