Rugby photographer tricks Daily Mail with fake snow photo

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PRANKSTER Jody Kirton fooled a national newspaper into believing a Photoshopped snow scene was real.

Jody set up a picture of a ‘snowy street in Lutterworth’ and captured it to make it look like it had been featured on the BBC news.

The picture (above) claims it had been sent in by someone called Shanda Lear.

The Daily Mail picked up on the hoax story and appeared to think it was real.

A story featuring the picture was published on the newspaper’s website under the headline ‘Not a name to make light of! BBC News shows picture taken by viewer called Shanda Lear’.

The article was then posted on the Rugby Advertiser’s Facebook page but we were suspicious of the ‘snowy’ scene from Lutterworth - just a few miles down the road from Rugby where there has not been a single flake of snow this week.

After a little questioning by the Advertiser, Jody - who runs Phlex Media - admitted it had all been a hoax.

Jody said: “I made that photo yesterday to trick friends. I made the photoshopped image with some BBC style banners and a random snowy photo. I made up a funny name and put the photo onto a USB memory stick, plugged that into my kitchen TV, then it looked like I had paused live TV. Took a Facebook photo and job done. Not sure how the Daily Mail got my photo though but it tricked them.”

What do you think to the picture? Let us know. Email alice.dyer@rugbyadvertiser.co.uk, Facebook us or Tweet @rugbyadv

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DailyMail