A late night shopping event in Rugby will see a wide range of town centre independent business open until 8pm.
The event on Thursday November 28 will include the launch of the Indie Christmas Trail - a national campaign designed to raise awareness of independent shops, their value to the local economy and encourage people to support them by shopping local.
More than 20 businesses will be opening late and enticing customers through their doors with some great Christmas shopping, complemented by a range of special offers and discounts, music and carols, free goody bags, and festive treats - including mulled mead, bucks fizz, bubbly, wine and roasted chestnuts.
On the same night the ‘Indie Christmas trail’ will be launched, where customers and families will be challenged to collect 10 colourful bauble stickers from participating retailers, between now and early January.
All those completing the challenge will be entered into a free prize draw to win a hamper of Christmas goodies, and children will receive a festive treat.
Businesses opening late and taking part in the Indie Christmas trail include: Wild and Free, House of Cards, Serenity, Brookes Coffee Shop, M&M Watch and Gift Gallery, Shadow Games, Station, Niki Lu’s, Etcetera Style, Etcetera, Carvells, Rugby Tap (7pm), Eliza Doolittle, Parriss Jewellers, Terracotta, Web Ellis Shop, Exposure, Abraxas, Vanilla, Su & Ninya Thai Spa, All Nations Supermarket, Burton’s and Dorothy Perkins. Look out for the posters in shop windows for all those involved.
Alison Read, owner of Decisions by Design who has been working with some of Rugby’s independent retailers as part of the Operation Footfall funded project, supported by Rugby First, said: “Rugby has a great selection of local independent and new businesses, which offer unique gifts and great customer service. The late night opening and Indie Christmas trail is a fantastic way for the local business community to work together to drive footfall and sales to local independent stores during the festive season. It is intended to be a fun, family challenge for shoppers to showcase what Rugby has to offer as well as deliver a positive impact to the local business community.”
Aftab Gaffar, Rugby First Managing Director said: “We know that for every £1 spent with a local supplier around 50p – 70p (only 5p for out of town or online) is put back into the local economy and therefore we see real value in consumers supporting their local small businesses. We hope that this campaign will encourage businesses and local people to work together to make their local high street a place to visit, and to help people understand they must use their high street.”
The project is funded by Warwickshire County Council’s Operation Footfall Campaign with support from Rugby First.
For further information on the late night opening or Indie Christmas trail please call Alison Read on 07941 259795.