An opening ceremony, big screen and family area, visitor hub and an international food and drink festival are part of plans to help Rugby capitalise on the 2015 Rugby World Cup.
An estimated 500,000 visitors will enter the UK throughout the tournament and Rugby Borough Council, Mark Pawsey MP, Rugby School and town centre management company Rugby First are uniting to boost Rugby’s status as the sacred home of the game.
Cllr Heather Timms, of Rugby Borough Council, said: “We are now starting to finalise a menu of events that will bring the town to life over the tournament and I can say there will be a few surprises to be revealed in due course.
“There will be many opportunities for local people and clubs to get involved and we hope to have more information on this in the early part of next year.”
Aftab Gaffar, of Rugby First added: “We will have the town dressed and buzzing with activity for when visitors arrive.”
Richard Poole, commercial manager at Rugby School said: “The school has always been proud of its heritage and its place within the town. The 2015 World Cup is an opportunity for us all to come together and make the most of a huge focus on the town.”