Emergency rescue missions will be funded for a year by Sainsbury’s after Warwickshire and Northamptonshire Air Ambulance was voted the store’s Rugby Charity of the Year.
The charity will receive a year’s worth of fundraising and support from staff at the store.
Colleagues and customers voted the air ambulance as the cause they most wanted to help.
Store manager Dominic Zeall said: “It’s brilliant to be working with the Warwickshire and Northamptonshire Air Ambulance.
“Our customers have always supported us with our fundraising over the years and it’s great that this charity was voted for by them. “
More than 500 people voted for the air ambulance to be supported.
Katie Lockton, Warwickshire fundraising coordinator for Warwickshire & Northamptonshire Air Ambulance, said: “We are delighted to have been chosen as Dunchurch Road Sainsbury’s charity of the year.
“We’ve always had wonderful support from Rugby, and this will go a long way towards helping fund the £1,700 we need for each mission.”
Katie said every penny counts when it comes to saving lives.
“As we receive no government funding, support like this in our local communities is vital,” she added.
Sainsbury’s staff will be at a fete on Sunday, July 19, at Brooke School in Rugby from 1pm to 6pm.
Attractions include stalls, tombolas, barbecue, cream teas and bouncy castle.