Rugby Visitor Centre showcases the town at the NEC

The town's Proud Home status will be promoted at the event
The town's Proud Home status will be promoted at the event

Rugby Visitor Centre showcases the birthplace of the game at today’s Best of Britain and Ireland (BOBI) event, the premium exhibition for the group travel industry.

Rugby makes its first appearance at the exhibition with a stand to promote the Proud Home of the game to travel and coach operators, travel agents and business travel organisers in the UK tourism industry.

The visitor centre team will also offer details of the key attractions in and around the borough, together with suggested itineraries for tours and excursions.

BOBI, which runs at Birmingham’s National Exhibition Centre today (Wednesday) and Thursday, has also been chosen for the launch of the new 2015/16 Enjoy Rugby Special Edition Visitor Guide.

The guide details what Rugby and the surrounding area has to offer visitors, alongside sporting information and a comprehensive accommodation, food and drink section.

Simon Gardner, manager of Rugby Visitor Centre, said: “In this world cup year we have a unique opportunity to showcase the birthplace of the game to an international and domestic audience.

There is no better place to meet the major players in the UK group travel industry

Simon Gardner, manager of Rugby Visitor Centre

“There is no better place to meet the major players in the UK group travel industry than the BOBI show, and I look forward to showing them the very best that the Proud Home of the game has to offer.”

Copies of the 2015/16 visitor guide can be picked up from the visitor centre, based in the foyer at Rugby Art Gallery and Museum.

The guide can also be viewed online at www.enjoyrugby.co.uk/visitorguide
The latest figures from Visit Britain show that tourism is worth £127billion to the UK economy every year.