The Entertainer toy shop opens in Rugby

A new toy shop has recently opened in the Swan Centre 'The Entertainer'. Joining Store Manager, Andy Franklin, was opening day guest, Water Hazard.
A new toy shop has recently opened in the Swan Centre 'The Entertainer'. Joining Store Manager, Andy Franklin, was opening day guest, Water Hazard.

ONE of the UK’s largest toy shop chains has moved into the Swan Centre development in Rugby town centre.

Award-winning retailer The Entertainer – which operates a 70-strong network of branches throughout the UK – is the latest retailer to move into the centre – after The Co-operative, Ladbrokes, Emma’s Nails and Mike B’s security locksmith.

There are now 11 remaining units – ranging from 500 sq ft to 5,661 sq ft - within the £5 million complex which stands in the heart of the historic market town.

Ali Kurji, chief executive of the Heart of England Co-operative Society, which alongside Rugby Borough Council owns the land on which the development is built, said he was delighted to see The Entertainer move into the complex.

He said: “The arrival of The Entertainer in Rugby is great news for families in the town with young children.

“The chain is highly respected as a leader in its field and in line with the retail demographics of Rugby as a whole its opening means there is now a great mix of both local and national businesses under one roof.

“We are delighted to welcome The Entertainer into the Swan Centre and are sure it will be a great business move for the chain as it seeks to expand its network of shops across Britain.”

Duncan Grant, Multi Channel Director at The Entertainer, said: “We’re very excited to be opening in the Swan Centre in Rugby.

“We hope that residents in the town will enjoy The Entertainer shopping experience - the feedback we have had from shoppers passing our store during the fit out has all been very positive.”

Last year The Entertainer announced plans to open at least one new store in the UK every month throughout 2011 and 2012.

The new additions take the total number of stores in the chain to 75 – making it the largest privately-owned toy retailer in the UK.

Standing at 2,580 sq ft the new store in Rugby stocks more than 3,000 different toys and games.

The opening has created 10 new jobs for the area as The Entertainer seeks to build on its success.

Earlier this year The Entertainer fended off competition from major names such as Toys R Us, John Lewis and Asda to win the Toy Retailer of the Year award in the Toy Industry Awards. It also won the accolades Best Multiple Retailer and Best Online Retailer.