In his latest Advertiser column, Jim Griffin of Rugby firm Automotive Insulations explains how any business can export
As I write this, we are in the middle of Export Week – a national campaign to help companies sell their goods and services to overseas markets.
Businesses, usually, have one of three reactions when they hear the word ‘exporting’.
Some are already doing it and understand just what a big part it can play in a company’s growth.
Others see campaigns such as Export Week or hear about businesses who are selling abroad and think about it, but then get bogged down in the day-to-day running of the company and so don’t ever make it happen.
And, then, there are some who just don’t think exporting is for them. They think they don’t have the right products, they are not big enough or they wouldn’t know where to start when dealing with a foreign country.
As well as being branch chair of the Chamber, I also run my own business and now, as an exporter, I can probably empathise with all three stances but I now know that only one of them is right for my business.
Exporting has, literally, opened up a world of opportunity for us and the growth that it has led to is something I could never have imagined.
So if you are reading this now and fall into either the camp that has thought about exporting but doesn’t get round to it or the one that thinks selling your products and services to 9 billion people isn’t for you, then stop what you are doing.
Pick up the phone and call the UKTI international trade team at the Coventry and Warwickshire Chamber of Commerce.
There is so much help out there for companies of all sizes and sectors because it is recognised that the benefits of exporting are not only felt by individual businesses but by the whole economy.
The Government wants us to double our exports in the next few years and it’s not just manufactured goods, our expertise and services are now regarded as valuable commodities that businesses, consumers and organisations overseas are willing to pay for.
Aside from exporting, there is a relatively new form of help available in the form of Growth Vouchers.
This is where companies can apply for up to £2,000 of matched funding to pay for strategic advice within their business that will assist them in their growth plans.
Again, that is something that I would urge companies from Rugby and the surrounding borough to do as getting businesses growing – either in domestic or overseas markets – benefits everyone.
For more information on either Growth Vouchers or exporting, log onto the Chamber website at http://www.cw-chamber.co.uk or call 024 7665 4321.