VIDEO: Dorothy Perkins back in Rugby town centre

Fresh hope was brought to Rugby’s high street this week with the reopening of a fashion chain today (Thursday).

Dorothy Perkins will open a new shop in the town centre after it closed in 2011 following several decades of trading.

Dorothy Perkins is reopening a shop above Burtons, in Rugby, later this week.

Dorothy Perkins is reopening a shop above Burtons, in Rugby, later this week.

The new shop, located above Burton Menswear in Market Place, is set to reopen today (Thursday).

Aftab Gaffar, Rugby First managing director, said: “It’s fantastic news for the town centre. Not only will it provide customers with more choice but it will also complement the excellent existing independent boutiques and high street clothing stores offer we already have here in Rugby.

“There is no doubt footfall will also increase as old customers who used to shop in Dorothy Perkins return to the town centre so good news all around.”

Dorothy Perkins, which used to be in its own unit in the High Street, closed in 2011 after its owners - Arcadia - said that shop closures would come as store leases came up for renewal. Arcadia-owned Evans and Wallis also closed earlier this year in the High Street.

Earlier this year the Advertiser reported that Burton and Paper Kisses next door were expected to close next year when their lease expires.

The owner, Kin Yip Properties Ltd, was granted planning permission for the shops to be replaced with either a financial or professional service, or a cafe or restaurant.

Bosses at the Burton store said this week that the lease was due to expire in August 2014 but they hadn’t been told that the shop would shut.

Beverley Jones, manager of the new store said: “Dorothy Perkins offers affordable feminine fashion and it’s great to see it back in Rugby town centre. Dorothy Perkins has always had a good reputation and strong customer following and its superb central location within the town will ensure it is very accessible to customers.”

To celebrate the launch of the store, which employs four people, it will be open until 7pm with special offers.