Rugby Borough Council announced it will be investing £150,000 in the town centre to ‘help it thrive’ and compete with out of town developments, such as Elliot’s Field in Leicester Road.
Plans to improve the town were revealed at a council meeting on Tuesday when councillors set the budget for 2015/16.
Wireless internet access will be installed throughout the town centre, in conjunction with Rugby First, to ‘bring the town up to date’.
Waste bins will be replaced with solar powered ‘smart bins’ which are self-compacting and alert the council when they are full. The bins have been successfully trialled in Cawston.
Some of the borough’s ‘Welcome to Rugby’ signs will be refreshed ready for World Cup tourists.
Town centre seating areas will be improved and damaged or ageing ones will be replaced.
The William Webb Ellis statue will be lit with LED lighting to maximise its impact.
Cllr Michael Stokes, leader of Rugby Borough Council, said: “The redevelopment of Elliot’s Field retail park will be completed this year, bringing the calibre of shopping that our pro-growth borough deserves.
“I have, however, heard the concerns of town centre businesses, and the budget that we have approved provides a substantial investment in the town centre that will give those businesses the best chance to thrive.”