Fastest growing job website launches new campaign

JOBSTODAY.CO.UK, the fast growing jobs website operated by Johnston Press, is to launch a 
major new advertising campaign to strengthen further its position in its local markets.
By The Newsroom
Published 22nd Oct 2010, 15:35 BST

Since January of this year, the recruitment website has attracted a record number of visits, with monthly unique users now running at circa 800,000.

With a media plan worth over £4 million over the next two months, the campaign has been devised by creative agency 60 Watt LLP with media planning by Feather Brooksbank. It uses a number of channels including radio advertising, outdoor, online, search and print.

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The multi-execution campaign is targeted at both active and passive job seekers as well as potential recruiters and will be run at a local level in each of jobstoday’s markets. The objective of the campaign is to reinforce the site’s positioning as the recruitment website of choice in each area.

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The creative theme of the campaign plays on the softer values of having a fulfilling job such as the feeling of belonging, enjoying where you work and living close to where you work and is summed up in the campaign slogan “Be happy in your work.” The radio creative features a light-hearted take on the Disney Classic ‘Heigh Ho’ from Snow White and the Seven Dwarfs.

Commenting, Sarah Chater, Group Digital Marketing Manager, Johnston Press said:

“Following on from jobstoday’s successful re-launch to a new platform last year that saw the number of job seekers visiting the site more than double, we are now deploying a major new marketing campaign to strengthen further jobstoday’s position as the recruitment website of choice in our local markets.”