Fine & Country on News App

Global estate agency, Fine & Country is harnessing the rapidly growing trend of people reading their preferred newspaper on a mobile computer, known as a ‘tablet’, by advertising on the award winning Times News App and showcasing live content of all its luxury properties for sale from its website.
By The Newsroom
Published 31st May 2012, 09:49 BST

Influentially, the leading tablet, the Apple iPad has clinched over 55 million sales worldwide, including 3.5 million within the UK. This has been instrumental in driving a 14.4 per cent increase last year in online advertising, according to the Internet Advertising Bureau. As a result, Fine & Country is dramatically increasing the reach of its properties by advertising on the Times News App (in the general section) over the next 90 days.

Fine & Country is again embracing the latest technology to market vendors’ homes to the widest possible audience, having recently launched eye-catching interactive lifestyle adverts which are user-friendly and provide an immersive experience for the consumer, without having to leave the Times application.

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These Fine & Country advertisements contain imbedded links to: a national property search that promotes each of the 3,000 UK properties and a further 9,000 worldwide; online forms to easily book viewings or free valuations; the Fine & Country marketing services, as well as interaction with the Fine & Country Facebook page, Twitter feed and YouTube channel with ‘videoettes’(short film clips).

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Each advert has a ‘theme’ which changes twice a week to keep the readers’ interest.

The iPad permeates all areas of its users’ lives, at home, work, and travelling, creating an ever-evolving platform of digital disciplines - whether it be web links, applications or animated film. This is ideal for presenting Fine & Country’s unique ‘videoettes’ of properties for sale.

The Times News App is an ideal opportunity for Fine & Country to promote all its properties in the upper quartile (£450,000 upwards) in a modern and appealing way by engaging with a high net worth audience. The average household income of The Times News App reader is £109k and 33 per cent are CEOs or directors.

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New research from Viacom indicates that tablet owners report emotional connections to this device unlike any other in the household and 49% said tablets make them more effective at managing life, which bodes well for house hunters.

Mark Griffiths, branch manager of Fine & Country Leamington, said: “This is the most exciting development of the Fine & Country brand in a long time. The new adverts provide an attractive new audience for our vendors to market to, whilst house purchasers have the ability to search property nationally at the touch of a button.

“With thousands of properties for sale through Fine & Country, a great feature is that every single property is showcased on a one page advert as opposed to the limited 24 properties that appear in the traditional Sunday Times or Daily Telegraph print adverts, which Fine & Country utilise weekly.”

To view Fine & Country’s interactive advert on the iPad, download The Times News App from the iTunes store. See: http://tinyurl.com/cp72kwo

www.fineandcountry.com

Pictured: The team at Fine & Country, Leamington branch.

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