Fine & Country wins top award for marketing

Fine & Country fought off competition from some of the leading estate agencies in the UK with its innovative use of tailored marketing tools and approach to lifestyle marketing.

They went on to scoop a double win, picking-up a highly commended award for ‘Best Use of Online and Technology.’

The accolades were presented at a gala banquet at The Lancaster London hotel, on October 28 to Matthew Pryke, Fine & Country’s newly appointed CEO, who took his first bow in the industry as he received the accolade from Jenny Bond, Royal correspondent for the BBC. Pryke returned to the Fine & Country table to thank his team, including the marketing and design studio, the PR and media centre and the IT division who have worked together to deliver this best of breed service.

Fine & Country managing director Malcolm Lindley said: “We would like to thank all our clients - both buyers and vendors, and our teams of dedicated estate agents all over the world for their fantastic support that has led to this magnificent achievement.

“Can you imagine how pleased and proud we were, surrounded by all our competitors, Harrods, Knight Frank, Jackson Stopps, Fine and Foxtons when they announced the overall winner of the five star gold award for ‘Best Estate Agency Marketing’ was Fine & Country. The whole team leapt to their feet, cheering and hollering, delighted at the achievement.”

The International Property Awards is now in its 17th year and billed as being the property industry’s most prestigious awards programme, in association with Bloomberg and sponsored by Google.

The two marketing awards recognise Fine & Country’s state-of-the-art estate agency marketing which breaks the normal industry mould. The company believes an exclusive property requires a more sophisticated and intelligent form of promotion and takes a refreshing approach to bringing together people, places and property.

As the UK winner for Best Marketing, the company has been automatically entered into the overall International Awards, which takes place in December at the Savoy in London and determines the world’s finest property companies as winners from each international region go head to head.

Mr Lindley added: “Hopefully we will also retain our world title of the world’s Best Estate Agency Marketing Award for the third year running as well.”

Pictured at the awards ceremony are Joel Lohrey (Google UK), Matthew Pryke (CEO, Fine & Country), Jenny Bond (BBC Royal correspondent), David Lindley (account manager, Fine & Country).