The first official Rugby World Cup 2015 branding has arrived in Rugby as part of the town’s ‘Proud Home’ Tournament status.
A giant image of the Webb Ellis Cup has been placed on the front of the Rugby Art Gallery, Museum and Visitor Centre building. In addition, a series of Rugby World Cup 2015 banners line the lampposts of Corporation Street.
Further decoration has been placed on the town hall and on the Rugby Art Gallery and Museum over the last few days, while the whole town centre and main routes into the town will receive the special treatment in the summer.
Cllr Heather Timms, the borough councillor responsible for culture and the economy, said: “The trophy image looks stunning on the visitor centre building, and really makes the connection between Rugby World Cup 2015 and its origins here in the birthplace of the Game.
“With the recent launch of our volunteer programme and the arrival of this city dressing it’s really starting to feel as though Rugby World Cup 2015 has arrived in Rugby town.
“Plans to celebrate the tournament are progressing well, and there will be more announcements in the coming weeks.”
Last year, the borough council announced various ways in which the town hopes to cash in on the tournament.
A special ‘Fanzone’ will be created for townspeople to get together and watch matches. The council has earmarked the space adjacent to the John Barford car park, Old Market Square, for a marquee, which will feature a giant screen and be free to enter.
Refreshments will be served in the marquee and the council believes the area could hold 1,000 people standing. It will be used for ‘co,,unity events’ on days when there is no match.
Elsewhere, extra floral displays will be put in place to improve the look of the town and make it more inviting for visitors.
Schools will be encouraged to get involved with educational programmes for pupils can learn about Rugby’s history and develop their understanding of the game.
The council has teamed up with Visit England to promote the heritage of the town and encourage international tourists to see what Rugby has to offer.