Rugby businesswoman takes on new retail venture for second shop

Helen Blamires
Helen Blamires

A Rugby businesswoman has come up with a new way to try and revive the high street by offering out her premises for other entrepreneurs.

Helen Blamires reopened her second shop in Albert Street on Thursday last week as part of the Vanilla Lifestyle group.

Tough trading conditions forced Helen to close the larger shop earlier this year and it has been empty ever since.

Still having to pay the lease, Helen decided to reopen the unit and rent part of it out to other business people within the town.

Half of the shop is the Helen Blamires Boutique which sells a range of clothes and accessories, while the other half is known as Seed – a collection of design-led artists.

Seed offers retail space for designer makers, jewellers, up cycling, vintage, artists and handmade products including fashion.

A number of Rugby businesses have already taken up retail space including artist Anna Lorrimer and the Jolly Good Pud Company.

Helen said: “This is a great opportunity for people who are struggling for high street space. It’s a big and beautiful shop with pre-existing space.

“If people want these kind of shops in town then they need to support it.”


Helen Blamires, who owns two shops in Albert Street, believes that her new venture is an opportunity for people to get a first rung on the retail ladder with a town centre presence

Retailers pay per week to rent the space at the shop

The premises includes full-time staffing and credit card facilities

Helen said: “We still have space left but it’s going quickly.”

The premises is open from Tuesdays to Saturdays from 10.30am to 5pm