Store has rosy future

editorial image

The founder of an ethical store with a philanthropic business model has held a launch party to thank the suppliers who helped start her new venture.

Textiles and interiors outlet Nadine Rose opened its doors in Churchside Arcade, Rugby, for the first time last month and is attracting growing interest in the media and from the public.

The store only sells hand-made products and provides a marketplace for designers in countries such as Turkey, Nepal and Afghanistan.

Owner Nadine Rose says she is committed to supporting and preserving the traditional creative talents of local communities and to provide them with economic opportunities. Therefore, ten per cent of her company’s profits will go towards educating and training young women in developing countries.

Having moved to Rugby last July from the Middle East, Nadine says it didn’t take long for her to decide that the town was the right place for her start her new business.

She said: “Within six months I had signed the lease on my shop in Churchside Arcade and found a business coach, Jon Bass, from the chamber of commerce.

“Through him I quickly formed a wonderful team of accountant, bank manager, social media specialist, photographer, and web design and brand consultancy. All are Rugby-based businesses, and brilliant at what they do.”

Nadine says she threw her party primarily to thank these businesses and suppliers, which include Coventry & Warwick Chamber of Commerce, Adao, Clifford Towers, Armadillo Social, NatWest and Jems Photography. Also present were the Mayor of Rugby, Cllr Tony Gillias, and Mark Pawsey MP.

“The shop is a dream come true and has taken nine years to come to fruition although the seeds were sewn even before that,” Nadine said.

“Twelve years ago we sponsored a little girl in Ethiopia called Mekdes. She was four at the time and within a year of us sponsoring her she was orphaned. Knowing that she had three sisters I worried that they might not have the means to survive

“Over the years, with the immense kindness and help from family and friends, I have been able to support the four girls with all of their costs.

“One of the girls, Meseret, is the one who inspired me to set up my shop. Nine years ago we discussed ways that she could start her own sewing business, after which I felt that I couldn’t possibly try to help her with something I didn’t know how to do myself and so the seed was planted.”

Nadine added: “The eldest of the girls is now financially independent but I continue to support the younger ones. Ten per cent of my profits go towards this and I hope that in time I can support other young people in their studies.”