Businesses and beard lovers have got behind a new initiative which aims to highlight hot spots in the town and raise money for charity.
Dashing young men are filling their beards with flowers and being snapped in iconic locations around Rugby to promote its heritage.
The project, called Rugbeards, was put together by Simon Ainley, owner of Garden Gate Flowers, Matt Robinson, owner of Mr Robinsons Barbershop, and photographer, Jamie Gray.
The prints will go on display and sale at Garden Gate Flowers and raise money for Hope 4 and the Matt Hampson Foundation.
One Vision Imaging, in Binley Woods, has generously printed and framed all 15 images (value over £400) and contract lawyers, Yelland Savage, has donated £500 for the printing of leaflets and other expenses.
Simon Ainley said: “Rugbeards has been the recipient of two stunning gifts to help us on our way. This is utterly brilliant!”
Some of the Rugbeards team were invited to speak at the launch of the town’s offical world cup song, ‘Lions Roar’ by Speak Brother.
So far the project has raised £620.
Snowglobes, mugs and prints will be available to order at the exhibition and online.