Costa Coffee and a dress shop are the latest businesses to open in the Swan Centre development.
The national coffee chain now has two shops in the town, following the opening of the second one in the Swan Centre.
The new coffee shop is spread across two floors and sits between Asda and the Clock Towers.
Costa Coffee joins Asda and the Co-op in the Swan Centre, as well as The Entertainer toy shop, Ladbrokes and Mike B Security.
The long-awaited Chapel Street development was completed in spring 2009 but many units still remain vacant.
Another shop due to open in the Swan Centre this Saturday (June 22) is The Dress Shop.
Assisted by a £3,000 moving in grant from Rugby First and Rugby Borough Council, the new bridal wear business will be officially opened by Mark Pawsey MP and Cllr Heather Timms.
The Dress Shop, in the old Maddisons Bar, will offer customers made to measure and off the rail top quality bridal and prom wear, bridesmaid dresses and accessories.
Employing five people, and run by mother and daughter team, Dee and Rosie, the new business promises to provide quality dresses at great prices, along with outstanding customer service.
Dee Evans, owner of The Dress Shop, said: “Our aim is to ensure that brides to be, no matter what their shape and size, are able to buy the dress of their dreams, without paying a fortune. Our motto at The Dress Shop is affordable elegance and that is exactly what we offer. At our opening on the June 22 champagne will be flowing, cupcakes will be in abundance and students from the PJEA will be modelling some of our dresses – we look forward to welcoming you on what will be a very special day.”
Dee continued: “The help and support provided by Rugby First has been invaluable. They provided information on town centre properties, the new business start-up grant, estate agents, solicitors and have also provided PR and marketing support. Suffice to say without Rugby First The Dress Shop would not be opening.”
Dee and Rosie are currently studying at the Peter Jones Enterprise Academy (PJEA), at Warwickshire College, Rugby,
Aftab Gaffar, Managing Director of Rugby First, said: “The PJEA course is a fantastic grounding for anyone considering setting up their own enterprise. I wish Dee and Rosie all the best in the final few months of their course and their new business venture. They have quite clearly established a gap in the market, researched it, put together a comprehensive business plan, supported by the Academy, and are now transforming this into reality in the heart of Rugby town centre.”