A host of big names are in the frame as Elliott’s Field phase two takes a giant leap forward with the submission of a planning application.
The news of yet more shops off the Leicester Road sparked surprise and more fears about traffic when the Advertiser broke the story earlier in the summer.
Hammerson, which transformed the original Elliott’s Field, unveiled a plan for nine new shops and a restaurant on the derelict land between the existing shops and the Peugeot garage.
Previous attempts to redevelop the former Tribune Trading Estate have come to nothing but an application for the Elliott’s Field extension landed with Rugby Borough Council last Thursday.
The new shops are planned to be restricted to bulky goods and not allow the sale of food or clothing.
One of the documents sent to the council to show how this could work says while no deals have been done, there has been interest from major national firms like DFS, Oak Furnitureland, Carpetright, Harveys and Hobbycraft.
It says these and other big names do not have a store nearby so their arrival at Elliott’s Field would help to stop people heading off to other towns and cities.
In the design and access statement that is also part of the application, it highlights the features which would tackle the congestion fears and address the parking problems at phase one.
The new phase will have 484 parking spaces, which the developer says is more than would be needed for a development of its size but would soak up demand from the current site.
A separate application has been submitted to replace the existing Halfords building with a new unit by TK Maxx, creating extra parking spaces on the current site.
The existing phase would be linked to the new shops through a mini roundabout on the Old Leicester Road which separates the two sites.
Access from the main road onto phase two would be by a new turning at the Junction One traffic lights. The way out would be via Old Leicester Road.
Full details of the phase two application can be found by searching for R16/1387 on Rugby Borough Council’s planning portal on its website.