Design the key to success at Cawston Grange

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WITH 15 sales in as many weeks, developer Redrow says the Cawston Grange development in Rugby has been a huge success.

A good location, good access and essential services close at hand have all contributed to its popularity.

But recent research conducted for RIBA (Royal Institute of British Architects) suggests that the design of the homes is equally important.

Pauline Turnbull, sales director for Redrow Homes (Midlands), said: “We were very interested to read of RIBA’s survey as their results echoed a lot of our own findings prior to introducing the New Heritage Collection which features at Cawston Grange.

“Like RIBA, we found that homebuyers are influenced by the homes they lived in previously and want a home which has ‘period’ features, but is practical too.”

She added: “That is the ethos on which New Heritage was founded.

“Our Arts and Crafts-inspired exteriors give people the period style ‘character’ they want and often remind them of the home they grew up in as children.”

Inside too, Redrow believes its homes already offer many of these things that RIBA says people want and need from their home

Pauline added: “The survey highlighted that people want a large main living area for eating, entertaining and relaxing and the convivial open-plan layouts of our homes ticks that box.”

She said another must-have is space for essential household items.

“Our homes include a laundry or utility room to keep the washer and dryer out of the kitchen, as well as providing additional cupboard space,” Pauline added.

The homes have been selling at an average of one per week since March.

The first residents have now moved in and interest in the homes continues to build as the development begins to take shape.

Current availability includes a choice of four and five-bedroom detached homes, with prices from £264,995 to £414,995.