Fans of rugby will be able to get close up and personal with the Rugby World Cup when it goes on show in the town as a prelude to twin festivals celebrating the game, music, comedy and technology.
It will see a Fanzone set up in Old Market Place and open on 17 matchdays across the six-week tournament providing fans, residents and visitors with the opportunity to enjoy the big-match atmosphere and watch the matches on a giant five-metre wide screen.
The Fanzone will be free entry and feature food and drink, along with entertainment and rugby- related activities suitable for the whole family, as well as fans of the game.
The Webb Ellis Cup will be on public display in the Fanzone on Sunday, August 16, from 9am to noon, and rugby clubs in the area will attend, with a chance for fans to get a selfie with the trophy.
The Webb Ellis Cup will be in Rugby as part of its tour of the UK and Republic of Ireland on its way to Twickenham for the start of the tournament, England versus Fiji on September 18.
Rugby Borough Council will also have match tickets for individuals, groups and organisations that are supporting the town’s tournament celebrations as part of England Rugby’s allocation of tickets for grassroots rugby and communities. Those eligible will be notified of how to enter a ballot for tickets.
Cllr Michael Stokes, Leader of Rugby Borough Council, said: “For the first time our town and borough will play a significant part in the Rugby World Cup, with all of the opportunities that this brings.
“Rugby fans across the world will want to visit the birthplace of the game and we’re looking forward to giving them a warm welcome.”
While the Enjoy Rugby Festival will run from September 13 to November 6, with events staged in the Fanzone when rugby matches are not on. The festival includes music, science, technology, film, comedy, stories from the game of rugby, arts and crafts, and incorporates the 2015 Rugby Food and Drink Festival.