The owners of Elliott’s Field are looking forward to creating a ‘more welcoming’ retail park for Rugby.
Plans submitted by Hammerson to redevelop Elliott’s Field Retail Park were approved by Rugby Borough Council’s planning committee last night (Wednesday).
Tom Cochrane, Hammerson asset manager, said: “We are delighted that the planning application has been approved and look forward to delivering a redeveloped, more welcoming retail park that can meet the challenges and demands of a growing town.
“This is a great result for the borough and Elliott’s Field will play an important role in its future economic growth. By improving Rugby’s retail offer there will be less need for residents to shop outside the borough and the whole town will benefit as a result.
Submitted in February, the plans represent a £35 million investment in Rugby and will feature a full-line Debenhams store, reconfigured and larger car park, additional stores offering space for new retailers, including fashion and homewear brands; a café and / or
restaurant and major improvements to the external environment, in particular landscaping features and the River Swift.
Prior to submitting its planning application Hammerson carried out a public consultation, during which a clear majority of respondents gave their support. The feedback of residents was carefully considered and the plans were amended where possible, including a further increase in car parking spaces (the total number of customer spaces in the new scheme is 660 overall, an increase from 569 at present).
Cllr Heather Timms, Rugby Borough Council portfolio holder for economy, development and culture, said: “I am pleased that all of the planning committee members saw the benefits of this development. It will bring a significant investment into the town that will help to make sure that our residents will have the opportunity to buy premium goods within the borough, and without having to travel to rivals in Coventry, Leamington or Leicester.
“A major department store such as Debenhams will compliment our thriving independent traders in the town centre, and will benefit the whole town.
“I do hope that the plans we have recently seen for development and much needed refurbishment of the Clock Towers shopping centre will also be brought forward, and I look forward to seeing a planning application soon.”
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