How people in Warwickshire have helped blood campaign

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A campaign to help make up a shortfall in new blood donors by recruiting 100,000 people in 100 days has been hailed a great success after the target was hit two weeks early.

People came forward in their thousands to support the campaign run by the NHS, which was launched following a dramatic decline in the number of younger donors signing up in 2012.

A total of 1,146 people from Warwickshire came forward.

The new sign-ups will help to ensure future blood stocks are protected.

Jon Latham, assistant director for marketing at NHS Blood and Transplant, said: “We’d like to say a big thank you to everyone who has supported the 100,000 new donors in 100 days campaign. It is fantastic that we exceeded the target and people signed up with such enthusiasm and hopefully any new registrants who haven’t got around to donating will do so soon.”