International interest in Warwickshire during Olympic year

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THE countdown is well and truly on for the Olympic Games, and Visit Britain is shining the spotlight on Warwickshire for international visitors.

The tourism body has given Warwickshire a boost by including many of the county’s unique selling points in its latest guide for visiting journalists and broadcasters.

The media guide showcases ‘Faces of Britain’ which include local luminaries such as North Warwickshire poet and filmmaker Mal Dewhirst, Artistic Director of the Royal Shakespeare Company Michael Boyd, Dr Steven Parissien, director of Compton Verney museum and gallery, and Mark Vance, Kenilworth Castle’s historic re-enactor and swordsman.

In Visit Britain’s suggestions for itineraries for foreign media, it has a two day ‘Royal Warwickshire’ tour which includes historic Warwick Castle and Leamington’s Royal Pump Rooms, and a three-day ‘Shakespeare’s England’ guide for Stratford and surrounding areas which features gems such as Charlecote Park and Ragley Hall near Alcester.

Cllr Colin Hayfield, Warwickshire County Council‘s Portfolio Holder for tourism, said: “With the eyes of the world firmly fixed on the UK over the next few weeks, visiting international press and media will be hungry for cultural stories and features.

“Our Warwickshire portfolio of story tellers and unique features will help visiting journalists to really get under the skin of Warwickshire and showcase our great county and its assets to international audiences. This is not only important in attracting future inbound tourism, but also helps to position the county as an attractive pace to invest.”

Visit Britain is the national tourism agency responsible for marketing Britain worldwide. It works with thousands of organisations at home and abroad to successfully attract visitors from across the globe.