McDonald’s set to sell Rugby woman’s burger

Charlotte Butcher designed the McPizza Pepperoni Burger
Charlotte Butcher designed the McPizza Pepperoni Burger

A young Rugby woman has won the chance to have her burger design sold in McDonald’s restaurants across the country.

Charlotte Butcher, from Long Lawford, had her creation selected from 98,000 entries in the My Burger competition.

The 21-year-old was invited to the company’s headquarters in London to make her idea a reality and convince the judging panel to sell it across the UK.

Entrants were asked to create a burger from a list of 80 ingredients, upload the idea online and try to get as many votes from the public as possible.

Charlotte, who works at Samantha’s Boutique Bridal Wear in Dunchurch, said: “I just entered for a bit of fun really, I didn’t think much of it.

“My boyfriend reminded me to check the entry and see if anyone had voted for it and it turned out lots of people had.

“Then McDonald’s got in touch with me and told me I was one of the 12 finalists and invited me to London – it was crazy.”

Charlotte’s burger, The McPizza Pepperoni Burger, is made with a beef patty, mozzarella cheese slices, pepperoni, lettuce, premium ketchup, tomato and smoked paprika sauce in a cheese topped bun.

“I can’t wait to go to McDonald’s in Rugby and try out my burger,” Charlotte said.

“I saw one of their signs a few days ago and it had my name next to The McPizza Pepperoni Burger – it was weird but quite exciting.”

Five winning burgers were chosen to go on sale for one week each.

Charlotte’s creation will be available at the 1,200 UK restaurants from November 5 to November 11.

Alistair Macrow, senior vice president and chief marketing officer at McDonald’s UK, said: “This is the first time we have given our UK customers the unique opportunity to design their own beef burger, for the chance to appear on our world-famous menu.

“We have been overwhelmed by the public’s response.

“The five burgers that have made it onto our menus look and taste fantastic and I hope our customers will enjoy trying them out too.”

To vote for Charlotte as the overall winner, go to