Two more names are being added to Rugby town centre thanks to the Retail Start-Up Scheme run by the borough council and Rugby First.
Shape It Up Pilates and Mirrors and Interiors have both received a grant to help turn their dreams into reality.
The former is already open in Churchside Arcade and provides Pilates classes and one-to-one Pilates sessions.
Owner Anne Simonsen has built up a steady clientele over the past ten years but is excited to have moved out of the village halls and into town.
She said: “Rugby Borough Council and Rugby First have recognised the challenges faced by new businesses in their first few months of trading and they should be congratulated on this award winning scheme which makes a real difference to new businesses thinking about locating in the town centre.”
Mirrors and Interiors is about to open in Henry Street and will offer bespoke mirrors.
It will employ four people and will complement Anna Lorimer’s Art and Framing Gallery next door.
One of the ranges is called Every Shade of Colour, where customers can choose any colour they want from the full Dulux range for the mirror frame.
Managing director of Rugby First Aftab Gaffar said: “Since its inception, the successful and popular scheme has benefitted the town centre keeping the vacancy levels well below the national average.”
Cllr Heather Timms added: “Over the years the scheme has attracted many successful long term businesses to the town.
“I wish these two businesses every success.”