Motivational coach to launch new book in Leamington

The Leamington-based motivational sports and business coach, who has written several business books and has been on the international speaking circuit for more than 20 years, will once again be enabling businesses to put his knowledge into practice by following the nine-step plan highlighted in his most recent book.

Mr De Souza, who founded the Global Coaching Company, in Leamington, has spoken at conferences in more than 40 countries, especially in the United States where his last book Your Success Lies in Your Daily Routine has sold 70,000 copies and where frequently addresses conferences in such cities as Las Vegas and Miami.

He has worked with a wide range of organisations, from international sports teams and the SAS to Manchester United, Olympians Linford Christie and Daley Thompson and the world cup-winning England Women’s Cricket team.

He was credited by cricketing sensations Brian Lara and Mushtaq Mohammed for his important role in creating the winning mind-set for the victorious West Indies and Pakistan cricket teams in their heyday,

The book signing will take place between 6pm and 7pm, and will be followed by a reception at the Seasons Restaurant on Warwick Street.

Sponsored by financial advisor Gerry Slora, drinks and canapés will be provided, along with a chance to hear more from the author himself.

Gerry, who has been coached by Bernie for the past two years, said: “I’m a great supporter of the principles outlined in the book and have seen first-hand how a business can benefit from Bernie’s expertise.

“I have seen my organisation treble over the past two years and am now in a position where I can confidently say that I am providing a better service for businesses and individuals as I now have

the right processes in place.

“I’m looking forward to reaching out to even more new clients in the coming months.”

Stop Selling and Get Clients is the latest in a series of books penned by the author, including Your Success Lies in Your Daily Routine, The 6 Golden Secrets to Structure Powerful Speeches and Presentations and The 5 Stages of Building a 1-Minute Presentation.

Bernie said: “All of my books are designed to help businesses achieve their full potential, using the tools that they already possess. Stop Selling and Get Clients is a simple step-by-step guide which explains word for word how to prospect, make appointments and close more business.

“It applies to professionals working in all fields so I hope people across the board will join me on Thursday to find out more.”