New bar to open in Rugby town centre after £100,000 refurbishment

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A new contemporary themed bar will be opening its doors in Rugby for the first time on Monday.

London Calling, in Castle Street, will employ eight people and has invested more than £100,000 in a renovation of some of the original period character features of the building, in what used to be Casa Portuguesa.

Themed around London, the décor includes some tongue in cheek bowler hat lights and ‘MIND THE GAP’ signs, painted on the floor in the stepped area, all finished off using authentic high quality materials and mood lighting.

London Calling will sell eight draught beers, three cask ales, an extensive wine list, spirit and bar snacks.

Initially open from 4pm daily and throughout the evening there are already plans to extend the business into the day-time by offering food, coffee, child-friendly facilities and outside seating.

David Henry, co-owner with Feisal O’Neill, said: “Both Feisal and I have enjoyed working in a bar environment before but this is our first significant venture into the licenced trade. I’m a life-long Rugbeian and owner of an automotive body repair business, while Feisal is an engineering manager for an automotive manufacturer who is originally a Londoner but has lived in Rugby for nearly 20 years now. Developing the business has been exciting and challenging as you would expect, especially working our way through the mine-field of planning consent and commercial property renovation – but we are now here.”

David continued: “We are both passionate about town centres and Rugby in particular. Recently Rugby has seen significant regeneration with niche businesses and services choosing to base themselves in the town – London Calling will complement these and hopefully play its part in ensuring a vibrant town centre for all to enjoy.” 
Feisal added: “Rugby First has been extremely supportive from the outset. Not only did we receive a £3000 moving in grant but as we have moved into the launch phase they are helping us with marketing our business. A special thank you also to the people of Rugby for supporting our venture and showing interest during the refit and refurbishment.  We hope the wait will be worthwhile and the bar will be an asset to the town. We look forward to welcoming you to our opening on Monday or over the next few months”.

Aftab Gaffar, Managing Director of Rugby First, said: “I am pleased that another new business is setting up in the town centre and that the moving in grant has been of assistance. I’m delighted they have taken on an empty unit and renovated it to such a high standard and that it will be used for such an interesting concept that offers customers a unique experience. I look forward to continue working with David and Feisal and in helping them establish the business in the town.”