New e-cigarette shop opened in Rugby

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A REVOLUTIONARY new shops, which is the first of its kind in the UK, has opened in Regent Street.

Smoke-no-Smoke (UK) is part of the German Smoke-No-Smoke Group whose flavoured products offer a healthier and less costly alternative to smoking. Employing five people it will be the head office and home for their on-line business here in the UK.

The new shop’s bright green frontage, clean and stylish interior, and smartly dressed staff, has already seen a good steady flow of customers, who have been delighted with the product.

A particular draw has been the hundreds of flavours to choose from and the fact that you can ‘try before you buy’.

Jim Lacey, Managing Director of Smoke no Smoke (UK) said: “Smokers are the target audience. The E.Cigs are considerably cheaper than regular cigarettes, do not contain tar, tobacco or harmful carcegines and are also not affected by the smoking ban. The beauty of having the store in Rugby is that people can drop into the shop and try the hundreds of flavours before buying which they cannot do on-line.”

Mr continued: “I genuinely believe e-cigs will alter the way the world smokes forever and encourage people to visit the store and try them. Our products are high end and very different from the disposable e-cigs you can buy elsewhere. Every month we will be doing a special flavour offer so we look forward to welcoming you.”

Aftab Gaffar, Operations Director for Rugby First said: “Despite the difficult economic climate it is fantastic to see new businesses continuing to open in Rugby. “We know there are a lot of people in Rugby and the surrounding area that have some great ideas for new businesses but are just not sure how to get started. Rugby First has a wealth of experience when it comes to start-ups and we are keen to work closely with individuals who want to turn their dreams into reality. The package and units currently on offer are excellent. If you are interested in starting up a new business in Rugby Town Centre we want to hear from you.”