A new Matalan store will open in Rugby today (Thursday).
The value retailer will be based in the former Superbowl bowling alley at Junction One Retail Park in Leicester Road.
Rugby Mayor Councillor Ramesh Srivastava will open the store at 8am.
The first 50 customers had the chance of winning anything from £5 to £100 to spend in store today.
The new branch will create around 80 jobs.
Mike Jeans, retail director for Matalan, said: “We are thrilled to be expanding our business and opening up a store in Rugby.
“The new store will not only bring employment to the area but will also provide an easy and enjoyable shopping experience for customers, offering high quality, valuable and affordable products from fashion through to homeware, which we have been doing over the last 30 years.”
Matalan is continuing its recruitment search for the new Rugby store and residents can apply for a selection of positions at www.matalan.jobs